What levels of Instructional Design service do you offer?
I offer three tiers of Instructional Design Service with several additional add-ons. All projects start with a learning strategy session to align objectives, audience, and outcomes.
Tier I: Foundational Learning Modules
Ideal for: quick onboarding, compliance, and short informational training.*
Built with: Rise 360 and Genially
I’ll work with your team to transform your existing content into clear, engaging learning experiences. These modules feature clean design, intuitive navigation, light interactivity, and assessments that reinforce understanding.
*These courses are usually developed using previously existing training content. Perfect for when you want to upgrade your SOP’s or powerpoint presentations into clean, easy to use and trackable courses.
Tier II: Interactive Learning Experiences
Ideal for: skill development, leadership training, blended learning programs or culture education.
Built with: A combination of Rise, Storyline & Genially
Designed with deeper engagement in mind, these courses include moderate interactivity with scenario-based choices and branded visuals. Tier II also includes 4 virtually recorded interviews for use within the course. Choose a combination of customers, employees or leadership who can provide real examples that will relate to your learner and bring more trust to your program.
Tier III: Story-Driven Learning Programs
Ideal for: enterprise-level initiatives or high-impact learning series.
Built with: Storyline, Genially, and professional editing & graphics software
Tier III combines instructional design with professional video production and/or more complex branching scenarios. Here we can transform complex topics into compelling, story-based learning. I’ll meet with your team to develop strategy, interview your SMEs to develop the script, build the course and additionally provide 1 day for an on-site video shoot to capture up to 8 professionally shot interviews for the program.
Add-on to any Tier:
Additional Custom Video Production or Virtually Recorded Interviews – Capture real voices and stories that bring authenticity to your learning.
Voiceover & Narration – Professionally recorded audio that keeps learners engaged.
Brand Story Integration – Connect learning to your culture and employer brand narrative.
Storytelling Consultation – Start the process with an audit of your current learning content with recommendations on where to build learner engagement.
How long will it take to create a course?
Course creation time depends on length, level of interactivity & pre-existing content:
4 weeks: streamlined courses with simple graphics, quizzes & light interactivity or content upgrade (preexisting PPT or SOP documents) to a clean, trackable course
8–16 weeks: longer and more complex learning with branching scenarios, remote story recording & editing, original graphics creation
16+ weeks: any full scale video production with full course development
No matter the timeline, every project stays grounded in collaboration, clarity, and creativity.
What Will This Mean for My ROI?
When you work with kBrock Media, here’s how story-based learning delivers results:
Higher knowledge retention: Learners are more likely to remember what they’ve been taught over time. That means fewer refreshers, less retraining, and more sustained behavior change.
Better application: Because stories connect intellectually and emotionally, people see not just what to do, but why it matters, making them more likely to act.
Stronger engagement: Learners stay interested when content feels real and includes multiple levels of multimedia and interaction. Learners will be less likely to scan and rush through the learning just to get to the end.
Greater cost-effectiveness: Although storytelling and richer design may require more upfront work & cost, the upside is reduced waste (from forgotten content), better performance, and knowledge that hits home.
Higher employee retention: Real storytelling within your training builds trust and psychological safety which leads to less turnover and employees who are advocates for your company and culture. — Learn more about how storytelling can transform the workplace in the preview to my course, The Critical Narrator: Module 4, The Trust Hormone.
What Story Elements Can I Expect?
Every learning experience I design includes story elements wherever they make sense for the level of service. Types of story elements you may see in your final program are:
Real-world examples or case studies
Branching scenarios instead of dry bullet points
Visuals, dialogue, or first-person perspective where possible
Persona development to make scenarios feel true to your work environment
A narrative thread that ties together content, interactions, and assessments
Real stories from your employees incorporated into the program
These elements aren’t extras. They are the core of what makes learning “stick.”
I’m not sure what type of Instructional Design program will work best for my organization.
Not a problem! I’m ready to help you define your needs and show you exactly how kBrock Media can deliver results. Please visit the Contact Page to request a free initial consultation. We'll discuss your goals & learning requirements and the best options for your company's needs and budget.
Does storytelling really make that much of a difference in learning?
It absolutely does!
In a recent experiment published in The Quarterly Journal of Economics, participants exposed to stories retained beliefs much better than those exposed to only statistics. After one day, the impact of statistics on belief dropped by 73%, but stories only declined by 32%.
Another study from Stanford’s Memory Strategy resources shows that turning facts into narratives improves recall because the brain processes narrative structure with emotion and sequence—making memories more durable.
Stories with characters, context, and vivid examples help learners anchor new concepts so they’re more easily retrieved later. A study comparing recall of qualitative stories vs. bare statistics found that stories helped double the correct recall after delays.
If you are interested in learning more about what Storytelling really is, the science behind why it works and how to apply it in your business or ID courses, check out the preview to my course, The Critical Narrator: Mastering the Strategy of Organizational Storytelling.