Where Instructional Design Meets Storytelling
Combining instructional design principles with foundational storytelling, kBrock Instructional Media helps transform your complex corporate knowledge into engaging, clear, and measurable learning experiences.
Services
Learning Design
I leverage 20 years of video production and storytelling expertise to solve complex training challenges & drive learner retention. Fusing instructional design principles with narrative structure, my courses turn subjects like compliance, leadership, and technical training into highly interactive, story-driven learning experiences.
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Storytelling Consulting
Most IDs can build a slide, but few can craft a narrative that truly drives behavioral change. My 6-week intensive coaching uses the Critical Narrator Framework to help junior designers move beyond the "information dump" and start building high-impact, story-driven learning experiences that stick.
1:1 Coaching
Transform your training from an information dump into a strategic narrative. If you know your internal learning needs an overhaul but aren’t sure where to begin, I provide the roadmap and expertise to bridge that gap. Through a direct consulting partnership, we’ll audit your current materials and build a scalable storytelling strategy that truly resonates with your people.
Video Production
Video is one of the most powerful tools for learning, especially when used strategically within an instructional framework. Some companies prefer streamlined video learning over fully interactive modules that require extensive reading or interactive games. Short-format video content is perfect for leadership messages, product launches, compliance, on-boarding & more.
Effective training doesn’t just transfer knowledge — it changes behavior through story, relevance, and design.
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Kelly shows up as a dedicated partner in everything she does. I spent a few years working alongside her to build a library of stories – about our team, our processes, our achievements – and I watched as Kelly absorbed them like they were her own. She is great at pulling on the threads, identifying what is interesting to both the subject AND the audience. She understands that passion excites and resonates, and she chases it.
Stephanie
Communications, Manager -
I’ve worked successfully with Kelly for many years on many different types of projects. She has the extremely rare combination of a huge heart, a big brain and a tireless work ethic. Team up with Kelly and you can’t go wrong.
Brad
Online Educator -
Kelly is amazing at knowing the questions to ask that bring out the best in everyone – leading to the best stories, told in a compelling and relevant way. That’s skill is surpassed only by her organizational skills. I appreciate the way she thinks through all the elements of a project to make it all run smoothly and efficiently.
Natalie
VP, Communications
“Tell me and I forget, teach me and I may remember,
involve me and I learn.”
― Benjamin Franklin
My name is Kelly Halbrock, and I founded kBrock Media to help people & companies tell their stories and turn those stories into learning that lasts.
I’ve been working in the world of storytelling for over 20 years. From producing video training series to hosting podcasts, capturing testimonials to developing company personas, from technical event directing to building employer brand campaigns - I sometimes feel like I’ve done it all. I’ve spent my life fascinated by people’s lived experiences and one thing that always draws me in is how storytelling changes the way people learn, remember, and grow.
With this background I bring a unique insight into instructional design. My goal is to help organizations create learning experiences that are as engaging as the stories they tell. Whether you’re training new hires, rolling out compliance content, or strengthening company culture, kBrock Instructional Media can help. We’ll create learning that blends your goals with my narrative craft, ensuring every experience looks great, feels authentic, and gets results.
Let’s build training that connects and learning that lasts.
Whether you need an engaging eLearning course, a training video series, or a complete instructional design strategy, I’d love to help bring your learning to life.
Submit this form for more information, or to schedule a free 30-minute consultation.